Software Value 
Intended audience: Value leaders establishing Value Management fundamentals in an organization or refining existing ones
Drinking your own champagne, as they say, is where a new value leader should start! Identifying and engaging the internal executive sponsor for Value Management in the company just as you would with a customer sponsor.
Understanding from the internal sponsor the why behind them getting behind Value Management and what they would like to change in their current GTM motions helps you create a robust current state baseline.
Also establishing a “shared vision” for the future state helps align expectations and ensuring that you set a Northstar around success measures for your efforts. As Drucker famously said – “You cannot manage what you cannot measure!”.
To learn more, watch this short video clip by seasoned Value Consulting leader Anurag Goel who has set up and scaled value functions 4x at Salesforce, SAP, Adobe, and Red Hat.
Seasoned Value Consulting leader Anurag Goel who has set up and scaled value functions 4x at Salesforce, SAP, Adobe, and Red Hat discussing Getting Started with Value Management. Video credit to zenXusa by The Amrani Group
